Graphic Design

 8 Types Of Graphic Design

Graphic design uses visual composition to solve problems and convey ideas through typography, images, colors and shapes. There is more than one way to do that. As a result, there are several types of graphic design, each with its own specialty.

They often overlap, but each type of graphic design requires a specific set of skills and design techniques. Many designers specialize in a single type. Others are focusing on similar types of related sets. However, as the industry is constantly changing, designers need to be adaptable and lifelong learners so that they can change or add to their area of ​​expertise throughout their careers.

Whether you're an aspiring designer or looking for a design service for your business, understanding eight different graphic designs will help you find the right skills for your job.

       1. Graphic design of visual identity

A brand is the relationship between a company or organization and its audience. Brand identity is the way an organization conveys its personality, tone, essence, and memory, emotions, and experiences. The graphic design of visual identity is exactly that. The visual elements of brand identity, which act as the face of the brand, convey their intangible nature through images, shapes and colors.

Visual Identity Designers specializing in graphic design work with brand stakeholders to create assets such as logos, typography, color palettes, and image libraries that represent the brand's personality. In addition to standard business cards and corporate stationery, designers often create a set of visual branding guidelines (style guides) that explain best practices and provide examples of visual branding that applies to different media. .. These guidelines will help ensure brand consistency across future applications.

Visual identity design is one of the most common types of design. Visual Identity Graphic designers need to have a general knowledge of all types of graphic design in order to create design elements suitable for all visual media. You also need good communication skills, conceptual and creative skills, and a passion for industry, organization, trends, and competitor research.

2. Marketing and advertising graphic design

When most people think of graphic design, they think of designs created for marketing and advertising.

Companies rely on successful marketing efforts to leverage the decision-making process of their target audience. Good marketing attracts people based on their needs, needs, perceptions, and satisfaction with a product, service, or brand. Graphic design helps organizations promote and communicate more effectively, as people always find visual content more appealing.

Marketing designers work with company owners, directors, managers, or marketing professionals to create assets for your marketing strategy. They may work alone or as part of an in-house or creative team. Designers can specialize in specific types of media (for example, vehicle wraps and magazine ads), or create printed matter, digital, and a variety of other promotional materials. Traditionally print-centric, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.

 

                   Marketing graphic design example

✏Postcards and postcards

✏Magazine and newspaper ads

✏Poster, banner, sign

✏Infographics

✏Brochure (printed and digital)

✏On the knees of the car

✏Signs and exhibitions

✏Email marketing template

✏PowerPoint presentation

✏menu

✏Advertising on social networks, banners, graphics

✏Banner advertising and advertising for redirection

✏Images of websites and blogs

Marketing designers need excellent communication, problem solving, and time management skills. In addition to mastering several graphic design, layout and presentation applications, they should also be familiar with production for print and online environments. Entry-level positions in this field are a great way for new designers to learn processes and gain valuable skills and experience.

3. Graphical user interface design

A user interface (UI) is the way a user interacts with a device or application. User interface design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.

A user interface includes all the things a user interacts with - the screen, keyboard, and mouse - but in the context of graphic design, user interface design focuses on the user's visual experience. and designing on-screen graphics such as buttons, interactions, and more. It's a UI designer's job to balance aesthetic appeal with technical functionality.

UI designers specialize in desktop apps, mobile apps, web apps, and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).

User interface graphic design examples

Web page design

Theme design (WordPress, Shopify, etc.)

Game interfaces

Application design

UI designers should be team players backed by both serious graphic design skills and an excellent understanding of UI / UX principles, responsive design, and web development. In addition to graphics applications, they need knowledge of programming languages like HTML, CSS, and JavaScript.

4. Graphic design of publications

Publications are long-lasting pieces that communicate with an audience through public distribution. They have traditionally been a printing medium. Publication design is a classic type of design - think books, newspapers, magazines, and catalogs. However, there has recently been a significant increase in digital publishing.

Graphic designers specializing in publications work with editors and editors to create layouts with carefully selected typography and accompanying illustrations, which include photographs, graphics, and illustrations. Publication designers can work as freelancers, as members of a creative agency, or in-house as part of a publishing company.

Examples of post graphic design

୦Books

୦Newspapers

୦Newsletters

୦Directories

୦Annual Report

୦Magazines

୦Catalogs

Publication designers should have excellent communication, layout and organizational skills. In addition to graphic design expertise, they should understand color management, printing, and digital editing.

5. Graphic design of the packaging

Most products require some form of packaging to protect them and prepare them for storage, distribution and sale. But packaging design can also communicate directly with consumers, making it an extremely valuable marketing tool. Every box, bottle and bag, every can, container or canister is a chance to tell the story of a brand.

Packaging designers create concepts, develop mockups, and create print-ready files for a product. It requires a deep knowledge of printing processes and a deep understanding of industrial design and manufacturing. Because packaging design cuts across so many disciplines, it's not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations, and visual identity.

Packaging designers can be jack-of-all-trades or specialize in a specific type of packaging (such as labels or beverage cans) or a specific industry (such as children's food or toys). Their work requires top-notch conceptual and problem-solving skills, in addition to a solid working knowledge of printing and industrial design. They must be flexible to meet the demands of customers, traders and manufacturers and be aware of current trends.

 

6. Animated graphic design

Simply put, motion graphics are graphics in motion. This can include animation, audio, typography, imagery, video, and other effects used in online media, television, and film. The popularity of the medium has skyrocketed in recent years as technology improves and video content becomes king.

The "Motion Graphics Designer" is a somewhat new specialty for designers. Formally reserved for television and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Today, motion graphics is one of the newer types of design and can be found on all digital platforms, which has created all kinds of new areas and opportunities.

Examples of motion graphic design

୦Title sequences and end credits

୦Advertisement

୦Animated logos

୦Trailers

୦Presentations

୦Promotional videos

୦Instructional Videos

୦Websites

୦applications

୦Video games

୦Banners

୦GIF

Animation designers start by developing storyboards, then bring their concepts to life with animation, video, and traditional art. Depending on the industry, a solid working knowledge of marketing, coding and 3D modeling can be a definite asset.

7. Environmental graphic design

Environmental graphic design visually connects people to places to enhance their overall experience by making spaces more memorable, interesting, informative, or easier to navigate. Environmental design is a broad type of design, here are some examples:

Examples of environmental graphics

✏Signage

✏Wallpapers

✏Museum exhibits

✏Office brand

✏Public transport navigation

✏Retail store interiors

✏Stadium brand

✏Event and conference spaces

Orientation is a specific type of environmental graphic design that consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go so that they can get there. without confusion.

Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design. Designers work with people in a number of these areas to plan and implement their designs. For this reason, designers usually have training and experience in both graphic design and architecture. They should be familiar with industrial design concepts and able to read and sketch architectural plans.

Traditionally, environmental graphic design has produced static printed parts, but digital interactive displays continue to gain popularity as a way to create a more engaging experience.

8. Art and illustration for graphic design

Graphic art and illustration are often considered the same as graphic design, but they are each very different. Designers create compositions to communicate and solve problems, graphic designers and illustrators create original works of art. Their art takes a number of forms, from fine art and decoration to storybook illustrations.

Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial purposes in the context of graphic design that you cannot talk about one without the others.

Examples of art and illustration for graphic design

✏T-shirt design

✏Graphic designs for textiles

✏Animated graphics

✏Image bank

✏Graphic novels

✏Video games

✏Websites

✏Comics

✏Art album

✏Book covers

✏Picture books

✏Infographics

✏Technical illustration

✏Concept art

Graphic designers use any combination of media and techniques to create their work by collaborating with writers, editors, managers, marketers, and art directors in all types of graphic design. They will often have a background in fine arts, animation or architecture. The overlay of skills and applications makes it possible to find graphic designers who also work as graphic designers and illustrators (and vice versa).

Use the right types of graphic design for the job

Graphic design is a steadily growing field and the demand for specialized and skilled designers is on the rise. When looking for the right person for a design job, knowing the different types of graphic design will help you identify the specialist you need.